Did you know that one of the main reasons your book suffers from low sales is its cover?

Starting off with the right cover (or redesigning a bad one) is the quickest route to getting your books sold faster.

Here’s how to get your covers grabbing attention so you can make your books fly off of shelves (and the internet) faster.

How To Craft Book Cover Designs That Sell Your Books:

Make it pop

When browsing in a bookshop (or Amazon) we can’t help but notice the books that stand out and “POP” on a shelf, books that are different from the rest. 

When designing a book cover, you want something that is going to pop. 

The best way to do this is to use contrast. Contrasting colors, images, themes, or text, all draw immediate attention to your book. You want the main object to be highlighted as you want the reader’s attention to immediately go to the main image.


Another crucial element to book covers that sell is having an attention-grabbing cover. This goes hand in hand with making the cover pop.

You want a cover that people are drawn to. Something that, when on a shelf, is different from all the other book covers and makes people want to pick it up to see what it is about because it has gotten their attention.

Not too busy

Make sure your cover isn’t too busy and overwhelming.

You want your book cover to get the message across in a simple manner without the reader having to search for a title.

Overly busy covers give an impression of desperation. 

Match the genre

Something to keep in mind when designing a book cover is to make sure it matches the genre. 

You don’t want to confuse readers into thinking they are getting something they are not. 

For example, if you have a non-fiction book you should make it obvious that it is non-fiction by using photos of the person the book is about or the subgenre of non-fiction.

The example above of “A promised land” by Barack Obama makes it obvious to readers what genre the book is. 

When it comes to the genre, you have to fit in, then stand out.

Look professional

You want your book cover to look professional and not look like it was put together last minute by someone with no experience.

People like things that look good. Nobody wants to carry around a book that looks bad or has the potential to embarrass them if they want to read it in public. 

Make sure you use a reputable cover art designer. 

Capture emotion

Certain images evoke certain emotions from people. For example, when looking at pictures of food they may get hungry and want to cook or eat something.

Use images that elicit emotions from readers and potential buyers as this may entice them to buy the book.

Make it yours

Something very important to keep in mind when designing a book cover or coming up with book cover ideas is to make sure that the cover is unique to you and your style. 

You don’t want something that is exactly the same as every other book on the shelf. 

Make sure that your cover matches your style and personality.

It’s also a good idea to have a central theme in your cover designs if you have a series of books. That way it’s immediately obvious that the books form a series. You can use color, text, imagery, etc. to make this series unique and your own.

Easy to read

Make sure your cover is easy to read. Something so simple can make all the difference between being picked up or clicked on, and being ignored.

You want to make sure that the text is clear and bold and doesn’t blend into the background as this causes confusion and can ultimately make or break the sale of your book. 

No spelling errors

This may seem obvious but again it’s important to make sure that all grammar and spelling is correct as this can put a buyer off the book as it makes them feel that the writing inside may also have errors.

You naturally want your entire book to not have spelling or grammar errors, but on your cover, it’s that much worse.

Add a review

Adding a shining review can be the extra social proof that nudges someone to give your book a chance.

Make sure the review is from someone or a company that is well known and has a good reputation.

Reviews that carry the most weight are from prominent personalities like other authors in the genre, relevant influencers in your niche, and anyone, or any brand, whose opinion is respected by your audience.

This suggests to readers that people have read and enjoyed the book and this can often pursuade them to buy your book.

There you have it, our how-to guide to get your book cover design to sell your books

May you now go forth and design a knockout cover for your next best-seller!

Beyond the book cover…

If you want an author website that makes your author brand shine and builds your online presence, don’t hesitate to get in touch with us today.If you’re looking to learn more about book marketing, our next suggested read is to get some tips on how to write an engaging author bio to make sure you sell yourself as well as you sell your books. We’d also suggest checking out our mega-post on author websites, with 67 examples, how-to guide, and general advice.

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