Matthew Ziranek, or MattZi as he’s sometimes called, is the Captain and Creative Director of Rocket Expansion Digital Marketing Agency. He is a Content Marketing Specialist with a background in the Arts.
This gives him a unique aesthetic viewpoint on creating engaging and inspiring content both written and visual.
So I'm not personally sure what your exact situation and circumstances are right now, but I'm going to share with you something that you can apply right now even if your business is partly or completely shut down so that you can stay in business long term. I'm going...
I want to share with you something that really really helped us a lot. What I'm going to tell you right now is the key to connecting to more of your ideal customers much more quickly. So let's get right into it. What we're going to cover today is What is niche...
You've gotten the message! You should be writing blogs. You understand how it's going to help SEO traffic from Google find you, and help you get more traffic on your website, and all the good stuff that goes with that. Like sales and everything like that. But what do...
Whether you’ve got an ancient website from the stone age or no author website yet at all, this will help you plan your next move in building a new website as an author.
We love building websites for creatives and authors. Over time I think we’ve developed a keen eye for what is and isn’t working in an author website. I’ve realized there isn’t really a comprehensive resource that critiques…
What is a Sales Funnel? I’m going to clear this up for all who don’t really understand what a sales funnel is. (and throw in a cool infographic as well!) A sales funnel is not something new. It’s not even something that has to be digital or online. Sales funnels have...
Building websites for fantasy authors is my thing right now. There’s a special place in my heart for the genius of someone who can create entire worlds of outlandish creatures and cultures and make them feel real. It gives me…
It takes a certain level of maturity to be able to look at yourself without prejudice. Who knows, maybe it’s not entirely possible. I’ve struggled with this personally in life and in business: knowing who I could trust, knowing who was out to get me, etc. I now...
Why do we need a new form of marketing anyway? Do you hate spam? Do the words “advertising” and “salesy” make you squirm in your seat? Chances are your customers feel exactly the same way. Why do we feel so disgusted by someone advertising to us without our agreement?...