Building websites for fantasy authors is my thing right now. There’s a special place in my heart for the genius of someone who can create entire worlds of outlandish creatures and cultures and make them feel real. It gives me a lot of pleasure creating an online home for an author who does this and make it feel like an extension of their world on the internet.
I’ve been searching for inspiration on which fantasy authors out there have truly epic author websites and I’ve realized there just aren’t any good posts on this.
So I decided to create my own.
Disclaimer: Two of these sites below are my agency’s own creations so, of course, I’m biased in this regard. I wouldn’t honestly add them if I didn’t think they were excellent. A guy can love his own work though right?
Here are my Top 10 Breathtaking Fantasy Author Websites:
(in no particular order)
Leigh Bardugo’s Grishaverse
Well Balanced Design and Illustration
A lesson in branding consistency and skillful design. The typography in the book titles and visual style is carried throughout the website giving it a professional and unified feel. It feels like Leigh’s world. You’ve arrived right there and nowhere else. The use of strong contrast against the black background also keeps you focused on the beautiful book covers. The lettering is easy to read despite white writing on pitch black. Let me tell you, as a designer, this is not that easy to do. A well-chosen font with the right weight and size makes this possible.
The beautiful thing about this site is that it uses just the right balance of text and images and everything in the design contributes to the look and feel of the “Grishaverse”.
She features a gorgeous fantasy map of her world, along with character illustrations, glossaries, an FAQ, and even quizzes to give visitors a lot to do and explore. Someone arriving here who’s interested in these books or already a fan is really getting a lot of value in their visit.
The site has a tasteful balance of illustrated and digital elements, which are combined so well one almost wouldn’t even notice unless you really thought about it.
The only unfortunate drawback of this website is that it hasn’t been optimized for loading quickly. On a slower connection one has to wait as the larger images appear on the screen. This is a real shame as it detracts somewhat from an otherwise beautiful site. The images of the books in particular have clearly been uploaded in a far larger file size than is necessary for high quality viewing. It’s so easy to change that, as a web designer, I wish her web designer simply went the extra mile and took 5 minutes to make this right.
This type of delay is especially noticeable on mobile devices. I counted 15 seconds for the homepage to load on my phone on a 4G connection. Leigh is no doubt losing mobile website visitors through this point alone.
Further contributing to this is the lack of a secure connection certificate (http instead of https). You can tell this by the lack of padlock or ”not secure” label in the web browser. This also doesn’t help site speed, since sites without secure certificates automatically load slower because of the type of connection non secure websites use. Of course on top of this, the site isn’t encrypted, so it’s more open to hacking.
This aside, her author website is incredibly well designed and beautiful to look at. It’s easy to navigate and read and offers visitors a real experience of Leigh’s world. I’m a huge fan of this site.
Goblin Workshop Online
If ever one could imagine finding themselves in a goblin workshop on the World Wide Web, I think this fantasy author website is it. From the logo, excellently tasteful color scheme, and consistent use of fonts, Henry’s website is a design masterpiece.
The composition of the illustrations, placement of elements throughout the site, use of contrast between the elements to give just the right weighting to more important elements of the page, like the series name or the book itself, are all beautifully done.
What makes Henry especially interesting as a fantasy author is that he’s also a highly competent illustrator. I get the feeling he had a large hand in creative direction of the site. It feels like an artist’s work as much as a web designer’s.
Showcasing this differentiator as an illustrator/author are some beautiful time-lapse videos of his illustration process. This gives one that sought-after behind-the-scenes look at the creation of his world. It’s fan-gold! Even though I’d never heard of him till I found his site, after viewing these videos I have a lot of respect for him as an illustrator and artist. I’m sure this respect must be even stronger in his more dedicated fans.
Another thing that put this site right up there for me was the use of video on the opening page. There is a trailer for his Imperium book series! In an online world that loves video, I couldn’t think of a more engaging way to keep new visitors interested. The video is beautifully professionally animated, complete with compelling voice-over and soundtrack. It’s extremely impressive.
I could go on and on about how much I love this site. There is a huge wealth of fan resources to explore. There’s clearly a lot more planned for it as well with many “coming soon” notices on several sections and pages. I look forward to seeing where it goes from here.
Ok, full disclaimer here, I’m a little biased about this fantasy author website. We built it. I won’t tell you how great I think it is because well, that just seems like bragging. We do happen to enjoy our own work quite a lot though.
Rich, aesthetic visuals meet you as soon as you arrive. Her books are presented boldly and tastefully in a revolving splash banner as soon as you enter giving you immediate access to explore each further on their own pages.
Melissa’s gorgeous cover artwork is used throughout the site to give it a feel in harmony with her branding. Typography is consistent with her book covers so the site feels like an extension of her world and her books. Her cover artwork colors are also carried throughout the site: Dark tones with dramatic contrasts, with a rich teal-blue accent color.
The site is clearly made for her fans. I know this because this is what Melissa lives for. I can personally attest for the deep love she has for her fans. Her blog posts, often with close to 200 in-depth comments are evidence of this. Also, the depth with which she engages in her replies, sometimes paragraphs long, shows how much she cares about really engaging with her readers.
We carried this fan-love ethic through into her site in general. We produced 3 painstakingly, detailed, digitally painted world maps across 3 different continents of her series’ world. The maps can be downloaded directly from the website, giving even more value to her fans and visitors.
We also created several interesting fan resource pages to house important world lore, glossaries, and character information.
And of course, we made it incredibly easy for readers and fans to join her email list and connect to her on socials with email signups and social links on virtually every page. We also added a pop up offering a special quote anthology from her books displaying once a day to new users. This all paid off. Signups instantly shot up to several times the rate they were in her previous website and continue at this rate months later.
All in all, we’re really proud of this fantasy author website as you can tell. We did everything we could to carry through Melissa’s branding used in her books and her general aesthetic preferences.
If you’d like to know more about the design process we’ve written a full case study on this website.
Tasteful Personal Branding
What I really like about Susan’s site is the unique branding throughout the site. It’s elegant and different. The subtle underwater ocean graphic is used on every page to bring texture and interest to the site. I also like how Susan’s symbol has become the playful bright red little octopus. It doesn’t seem to have anything to do with her genre, but who cares? Creativity doesn’t always need to be rational. Aesthetically it acts as an accent colour and a kind of guide, to draw your attention through the site.
This creative, unique branding for her site is a clever solution for a fantasy author website that features several different series each with their own branding. The branding feels more like Susan’s style than any one of her book’s or series’. It feels like an extension of her personality, something we might not otherwise see from a style more centred on her work.
Her book series pages showcase each book with a pop up overlay of each book when you click on it. This makes it feel easy to explore each book, although it does have the SEO disadvantage of not having a specific webpage for each book. This means that google won’t show these books in search results easily.
From an aesthetic point of view, I love this site. Her second series The Witchlands has it’s own website as well, which is a great idea. The more content you can put out on your own work the more exposure you’re likely to gain. I didn’t however find this series-specific website as high-quality as her personally branded site, so I haven’t included it in this list.
Dark and Gritty
What I love about this site is the simple, punchy colour scheme and style used throughout the site. It feels dark and gritty. You can tell you’ve arrived somewhere unique, with it’s own distinct online personality.
A slider banner greets you as you arrive showcasing Fonda’s books with invitations to learn more about each.
Apart from the cool style the website is essentially quite simple, leaning on the edgy backgrounds to create interest. Little imagery is needed past the already established gritty look and feel.
This simplicity of design gets the job done well though and for that reason I’ve included it in this list.
Minimalist Elegant branding done right. The use of white space draws attention to the intricate decorative branding on her books. You eye is instantly drawn to her beautiful books, exactly where it should be.
I feel like website designer really understood the aesthetic style of the author (perhaps they’re the same person, I can’t exactly tell.) The ornate cover art style is very much mirrored in the general look and feel of the website.
A nice touch is the infinite animated scrolling background behind some of the website elements. It makes the website come alive and feel more dynamic and interesting without being overpowering and distracting.
Helen get’s email subscribers by offering 9 free prequels to her book Heart of Mist.
As I’ve stated before this is an obvious and clever way to get email subscribers who can then become book buyers and readers because you can send automated follow-up emails asking how they’re finding the prequel. Then later offers to buy books or book sets in various formats. A little extra setup work and your website actually becomes an automated sales machine. Which should really be it’s job right?
Chuck Wendig: Terrible Minds
A Fantasy Author Website With Attitude
What I love about this site is it’s cheekiness and how much of Chuck’s personality is put into the site. You can’t help but love the insouciant call’s to action in the site like “holy shit, free stories” as a menu link.
The website has a bit of a haphazard feeling. A little bit all over the place. Usually this would put me off the site. In this case though, it suits Chuck’s loud and rebellious style. It’s like he’s saying “hey this is me, take it or leave it” throughout his site in general.
I think this site is a great example of how you can do a lot with a strong message and a really simple design.
A Literal Story Line
I’m not usually fans of sites that don’t use the full width of the screen. It just seems like a wasted opportunity.
In Rick’s site however I’ll forgive this somewhat dated look. The homepage has a very engaging animated story line as you move down the page. I mean a literal story line. It’s such a fun touch that you can’t help but keep scrolling down the page through the gorgeously rendered artwork of his various series.
The same device is used on the series pages as well. It’s the line that ties the website together essentially.
Rick (or the Disney marketing team which seems to be behind the website), has clearly identified teachers and parents as a prime target audience. To provide maximum value and engagement for this audience, the website has a huge wealth of resources.
The style and design of Rick’s site is essentially quite simple and a little bit old school (not making use of the whole screen for example) but I think it really works. In a website, clarity is extremely important. When visitors aren’t confused, find exactly what they expect to find, and find it quickly, it makes for a great user experience. Rick’s site does this excellently.
Top this off with the simple fact that it just has such a ton of content and value for every type of visitor, and I think this is a great fantasy author website in general.
Rich Imagery and Contrast
Another one of our own fantasy author websites. Davis’s audiobook series is his most popular, best-selling item. We showcased this front and centre with an immediate link to learn more and purchase. Next we featured all of his books across his 2 series with short blurbs and links to their own in-depth book pages also with links to purchase of course.
As with Melissa McPhail’s site, we added visual book graphic links to his books in the top menu. We wanted to draw the viewer to these pages more than anything else. Visuals of already beautifully designed books, are an easy way to do this.
Davis’s About page is really one of my favorite parts of the site. We made it seem like he was standing in front of a dramatic landscape with a just noticeable dragon flying past in the background. A fancy scroll effect makes it seem like he’s in the foreground and gives this page a dynamic, alive feeling.
We really went to town on making his world maps page amazing. His maps are fully zoomable and scrollable, just like google maps are! So readers can intimately study the details of his world and easily track the journeys taken by his characters.
One of Davis’s main objectives was to increase fan engagement. To achieve this we added email sign up forms on virtually every page. To entice signups further we added the first 6 chapters of his eBook and first 4 chapters of his audiobook for the first book in his first series. This is really the perfect first offering because if they’re hooked after this they become book buyers and readers. This is easily encouraged with automated follow up emails to subscribers making it easy to do precisely that.
One thing you can’t see on this author website is how much we beefed it up under the hood compared to the previous website he had. This website literally loads SIX times faster, giving a much more pleasurable user experience. This was a critical upgrade for him because, let’s be honest, who hangs around waiting for things to load these days?
Video for Everyone by Everyone
Another brilliant use of video as an opening hook to make an author website instantly engaging. Lev’s video features a “crowdsourced reading” of his book. Fans and world famous authors alternate in reading lines from the story. If you ever wanted to create the idea that everyone is involved with this story, this is it. If Terry Brooks and Neil Gaiman are reading your work on the front page of your website, it kind of instantly screams credibility and admiration.
Other than this, the website is extremely simple. A very light grey with shades of grey. That’s about all you can say for it. It is clean and clear and lets the words do all the work.
I think the design and branding could be improved, but the video intro was so strong I felt this list simply wouldn’t be complete without mentioning this website.
I’ve tried to showcase a few different approaches to an awesome fantasy author website. A gorgeous, engaging website is a huge opportunity to differentiate yourself as something special and out of the ordinary. It’s an asset that can keep promoting you and positioning you as a credible, desirable source well into the future.
If you don’t already have a breathtaking author website consider getting a hand from a professional web design agency. If you like our work we’d be happy to help you with this.