Please stop overloading my brain

Please stop overloading my brain


Matt here.

I’ve taken some time off lately to learn more about, well, learning things in general (and more about marketing-type stuff as well.)

Surprised myself when I realized something big about online learning in general.

Something I think could help you too.

I’ve done a lot of courses on marketing, advertising, all things digital, business building, and a bunch more technical subjects I won’t bore you with.

In fact, I have a stupidly huge library of courses. (Most of which I’ve never completed)

So recently it hit me…

I wasn’t learning in many of these courses. I was just stuffing my mind with more information.

In fact, in many online courses I felt more confused than when I started!

Example: I bought a massive course bundle on online marketing. So much information. Like way over a hundred hours.

When I tried to start, I had no idea which course fitted in where!? There was just too much to take in. Like a burger with no sauce and no fries, I just couldn’t consume it. Seemed like the guy probably knew something worth learning but I haven’t looked at his course bundle since.

Got me thinking about how I might be able to help you better with your marketing as an author. How could I not make this same mistake?

After long nights locked in my secret underground lab taking coffee through an intravenous drip, I finally got the beginnings of an idea.

And, if you know me, you’ll know that once I get an idea in my head, I follow it through to the bitter end!


If you’re reading this, it means I didn’t chicken out. It means I pushed the button on making this new big idea a reality. The dominos are now falling, and this email makes it official.

I’ll be sending out details in the next email.

Whatever happens, it’s been a fun ride! Hope you enjoy the show.


PS: Are you sick of the epidemic of internet information overload too? Hit “reply” and tell me about it. If I get to rant a bit, you can too! 

PPS – If you don’t want to hear about this legendary campaign, but you want to stay on our list, you can take yourself out here. Otherwise, stay tuned 🙂