Web Campaign

Melissa McPhail


Melissa McPhail is a rising star in the epic fantasy genre. Her audiobooks on Amazon Audible have featured in the No1 best-selling spot in the genre.

Her previous website, while pretty amazing for a website created several years ago, was simply not a true representation of her as a top author and story teller.

Over a detailed briefing phase we carefully discovered exactly what was needed and wanted in her new website. The overall concept was an immersive experience, submerging fans within the magical world of her novel series, “A Pattern of Shadow and Light”.


  • Author: Melissa McPhail


  • Web design
  • Website Build
  • Graphic Design
  • Email template


  • 12 Pages
  • Custom graphics, copy and layout
  • Icons
  • Animated scroll-activated user-experience
  • WordPress Build
  • Existing 70 Post Blog Fully integrated
  • Existing Shop integration
  • Responsive design optimized for any device

Style Guide


CiNzel DecOratiVe Regular 

Cinzel Regular

Open Sans Regular Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Donec velit neque, auctor sit amet aliquam vel, ullamcorper sit amet ligula. Cras ultricies ligula sed magna dictum porta. Mauris blandit aliquet elit, eget tincidunt nibh pulvinar a. Sed  lectus nibh.


Full-width novel showcase header

THE SiXth StRand

coming soon

CephRaeL's HaNd

on sale now

thE DaGGeR of AdendigaetH

on sale now

paths of aLir

on sale now

KiNGdOm BLadeS

on sale now

THE SiXth StRand

coming soon


CephRaeL's HaNd

on sale now


thE DaGGeR of AdendigaetH

on sale now


paths of aLir

on sale now


KiNGdOm BLadeS

on sale now


Main Pages

Melissa’s home page is a landing page for everything “A Pattern of Shadow and Light” related.

  • Front and centre are her beautiful books, inviting you to explore them further both in a full-width splash banner and also featured with individual blurbs. Both visual and written approaches thereby give a two-fold opportunity for engagement and sales.
  • The purpose of the website is to give a dedicated, fan-centred hub to really fully immerse fans in Melissa’s rich, fictional universe. Custom illustrated maps, pages of magical lore, character glossaries and world references show readers that this is where Alorin lives online.



We set up an email newsletter template to be used in her rapidly expanding fan email list.

The response to the email and general new website launch was overwhelmingly well received by fans.

Open rates ranked 25% higher than industry averages with click-through rates 17% higher than industry averages.

6 Times increase in Email Subscriber Growth Rate


Rocket Expansion redesigned my author website and did an outstanding job in every aspect. They were able to hear my vision for the site and turn it into something remarkable and unique. It is truly a work of art. Their expertise shows in both the quality of the design and the details of the interactivity users experience. It’s a living, breathing site that you want to spend time looking through.

I was also wholly impressed with the level of customer service. They addressed quickly my every nit-picky comment, and they made sure the site was running flawlessly – and still continue to do so.

Highly recommended.

Melissa McPhail

Fantasy Author

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  1. Verushka

    Wow. I’m wholly in awe of this website. I loved the colours and text and blending. The way things are presented, especially the map, enticed me to read. Good job.

    • Matthew Ziranek

      That’s so good to hear Verushka! It was an incredibly interesting project to create as you can imagine. I personally illustrated one of the maps as well and I’m busy with 2 more 🙂

  2. June

    Hi, very nice website, cheers!

    • Matt Ziranek

      Thanks June!


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