Mission Accomplished: Melissa Mcphail

Fantasy Author Website Design Case Study

Melissa McPhail is a rising star in the epic fantasy genre. Her audiobooks on Amazon Audible have featured in the No1 best-selling spot in the genre.

Her previous website, while pretty amazing for a website created several years ago, was simply not a true representation of her as a top author and story teller.

Over a detailed briefing phase, we carefully discovered exactly what was needed and wanted in her new website. The overall concept was an immersive experience, submerging fans within the magical world of her novel series, “A Pattern of Shadow and Light”.

  • Author: Melissa McPhail
  • Web design
  • Website Build
  • Graphic Design
  • Email template
  • 12 Pages
  • Custom graphics, copy, and layout
  • Icons
  • Animated scroll-activated user-experience
  • WordPress Build
  • Existing 70 Post Blog Fully integrated
  • Existing Shop integration
  • Responsive design optimized for any device

Main Pages

Melissa’s home page is a landing page for everything “A Pattern of Shadow and Light” related.

  • Front and centre are her beautiful books, inviting you to explore them further both in a full-width splash banner and also featured with individual blurbs. Both visual and written approaches thereby give a two-fold opportunity for engagement and sales.
  • The purpose of the website is to give a dedicated, fan-centred hub to really fully immerse fans in Melissa’s rich, fictional universe. Custom illustrated maps, pages of magical lore, character glossaries and world references show readers that this is where Alorin lives online.

Newsletter Design

We set up an email newsletter template to be used in her rapidly expanding fan email list.

The response to the email and general new website launch was overwhelmingly well received by fans.

Open rates ranked 25% higher than industry averages with click-through rates 17% higher than industry averages.

Overall this resulted in a 6 times increase in email subscriber growth rate.

“…an outstanding job in every aspect.”

Rocket Expansion redesigned my author website and did an outstanding job in every aspect. They were able to hear my vision for the site and turn it into something remarkable and unique. It is truly a work of art. Their expertise shows in both the quality of the design and the details of the interactivity users experience. It’s a living, breathing site that you want to spend time looking through.

I was also wholly impressed with the level of customer service. They addressed quickly my every nit-picky comment, and they made sure the site was running flawlessly – and still continue to do so.

Highly recommended.
Melissa McPhail
Epic Fantasy Author

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