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Web Campaign

Halo Heritage

Luxurious natural haircare and fine fragrances

haloheritage.com
When an established beauty and fashion mogul teams up with a top celebrity and needs a website who they gonna call?

The newly formed brand aims to carve out a niche for themselves in the luxury hair and body market. The challenge was to create a website that is fresh, luxurious and still speaks to the need for natural products and consumer-empowering branding.

To say that there has been a lot of traffic on this site is the understatement of the year. From the day of launch the site was featured on over 43 major news channels. Without giving away any insider information, I’ve seen decent sites get less traffic in a month than this one gets in days.

 

Client

  • Halo Heritage: Luxurious natural haircare and fine fragrances

Services

  • Web Design
  • Website Build
  • Email Marketing and Abandoned Cart Setup
  • Google Ads

Deliverables

  • 22 Pages
  • Shopify Website Build
  • Customized Blog Posts
  • Products
  • Responsive design- optimized for any device

Style Guide

AA

Monserrat BOLD

Monserrat Light

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Custom Full-width banner headers

Main Pages

The site is essentially a luxury haircare and body e-commerce store with a strong African hair message. The main homepage seeks to tell the story of both the natural luxurious product range and the drive for African women to embrace and love their natural curls.

Within the pages themselves:

  • We kept the product pages clean and simple to encourage clarity and conversions
  • Various category pages show off the different product ranges
  • Calls to action to join the mailing list are placed throughout the site without being annoying. The subscribe banners only show to visitors who haven’t subscribed yet.

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